Movers & Shakers


Who’s moved where, when and why?

To stay ahead of the competition, Upstream records and updates daily new appointments of key industry leaders so you don’t miss out on them!

This year, we have already seen over 100 new senior appointments from companies such as Fox’s Biscuit, Bourjois, Renault, Skycanner, Kellogg’s and many more.

Here are a few highlights:

House of Fraser has recently created a customer team with two new appointments: Director of Digital Product and Director of Customer Insight. The new roles are aimed to improve the company’s digital proposition and to make the retailer more consumer-centric. It sounds like a good time to reach out to them and their contact details are available on Upstream.

In the world of FMCG, Kellogg’s has appointed a new Media and Digital Director EMEA, a new Senior Global Brand Manager has just started at Reckitt Benckiser and Kallo’s new Brand Controller has just joined from Lucozade Ribena Suntory.

Moves in the Travel sector include a new CRM Manager starting at Virgin Trains and InterContinental Hotels appointing a new Group Brand & Communications Manager who joined from TUI.

Want to find out more? Get a free trial of Upstream and see where new contacts take you.




Looking for Sitecore projects?

Are you a Sitecore partner? Are you looking for an easy reference of companies already using Sitecore?

Upstream has recently researched over 400 UK based websites currently using Sitecore CMS. We have then sourced full company details and key decision makers across digital / online, development, CX and marketing.

Understanding what technology companies are using can help inform your focus and approach, increasing the effectiveness of your sales and marketing activity. We make this easy for you by providing easy access to data lists with company info and decision maker contact details, ready for you to tailor your approach.

Using the new list functionality in Upstream, you can easily log in to a pre-configured lists to provide future campaign focus, or tailor your own bespoke lists.

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We are also researching other technology lists across other CMS platforms such as Drupal and Umbraco. If there is any particular technology you are interested in please get in touch with to discuss how we can help.

Website Design Agency To Be Appointed


Upstream has recently got in touch with the Head of Procurement of a national bank to discuss the procedures the bank employs for Digital, Marketing & PR agency appointments.

We were informed that the bank will issue a tender on the European Journal for a website design agency in the next few weeks. It is not certain whether it is on a project basis or 1-year contract, however agencies considering tendering should be aware of CPV search codes as these are most helpful to locate the tender.

Don’t miss out on opportunities like these and get a free trial of Upstream for exclusive news in the industry.



News Round Up


With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:

Addicted to Snapchat yet? From geo filters to quirky lenses that spice up your selfie, the app is popular among millennials. This Valentine’s Day, Pepsi Max will be one of the first UK brands to partner with Snapchat to allow users to turn their selfies into ‘Chelfies‘ – ‘cherry-flavoured’ selfies- through an animated filter.

If Snapchat is not your thing, Skype and Sir Paul McCartney collaborated to offer you innovative ‘Mojis‘ emoticons to better express your love online. The singer lent his musical genius to a set of ten Mojis from a Sumo wrestler playing Cupid to a romantic gifts-giving octopus.

While some dating websites match potential dates with complex algorithms, Tesco this year is matching singles based on their shopping basket. The online 2-minute ad acts as a social experiment that wants to find out whether shopping baskets are a factor in matchmaking. Although the initiative is original, it had mixed reviews on twitter.

And if you ran out of ideas for your date,  Addison Lee suggests an innovative last minute Valentine’s date with a range of ‘CupidCabs‘. Embark on a Mercedes car for a 90-minute tour of London’s most romantic spots as you sip Moet and snack on premium chocolate. Even if you forget the roses and Valentine’s Card, Addison Lee has got you covered. All of this for £40, not bad for a last minute date!

Have a nice week-end!

Stay current with breaking news updated daily with Upstream

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#Exclusive: Major Consumer Finance Brand Open to Agency Introductions

Our Exclusives team had a conversation with the Head of Brand Sponsorships & Digital Marketing at a major consumer finance brand. We discussed procurement procedures for marketing, PR and Digital agencies, when their next agency review will be and how they engage agencies.

The contact explained that ahead of the planned review later this year, they would be open to accepting introductions from RAR top 100 agencies only. Typically agencies are retained by this client for 24 -36 months.

It goes without saying that if you are a RAR top 100 rated agency, now would be a good time to show off your wares  and build a strong relationship with this key stakeholder.

If you would like the opportunity to start building a relationship with this Brand ahead of their review later in the year, get a free trial of Upstream to gain exclusive news in the industry.


#Exclusive: Video agencies wanted


Upstream has recently contacted a leading consumer company who informed us that as part of their social media strategy, they were looking to integrate video content.

They are therefore looking to review video agencies for what can be an exciting collaboration. Some experience in healthcare or engaging with mothers-to-be would be advantageous.

If you are interested in this exclusive opportunity, contact the team at Upstream to put your details forward for consideration.


Online Retailer Seeks Email Marketing Agency

An online retailer of premium clothing brands is currently building a robust marketing strategy, a key part of which will be an intelligent email marketing drive. When Upstream discussed their plans with The Head of Digital, they flagged that while the marketing strategy is still being planned, the company would like to hear from agencies with strong experience in this area. This represents a great opportunity for agencies to introduce themselves ahead of the retailer finalising their strategy.

If you would like the opportunity to start building a relationship with this retailer ahead of their appointment decisions , get a free trial of Upstream to gain exclusive news in the industry.

Branding Overhaul in Progress for Telecommunications Company


The team at Upstream has just contacted the Head of Brand of a well-known telecommunications company to catch up on their need for a digital agency. We have been informed that the company is currently in the lengthy process of defining its brand and preparing for a brand overhaul which will hopefully be complete within three months. The company is also thinking of developing a PR and Communications Strategy, to support and solidify this re-brand in the minds of consumers.

With an expected 1bn customers in the coming years, this represents a great opportunity for PR or Digital agencies willing to get in touch.

If you would like the opportunity to start building a relationship with this brand ahead of their appointment decisions, get a free trial of Upstream to gain exclusive news in the industry.