Our Exclusives team had a conversation with the Head of Brand Sponsorships & Digital Marketing at a major consumer finance brand. We discussed procurement procedures for marketing, PR and Digital agencies, when their next agency review will be and how they engage agencies.
The contact explained that ahead of the planned review later this year, they would be open to accepting introductions from RAR top 100 agencies only. Typically agencies are retained by this client for 24 -36 months.
It goes without saying that if you are a RAR top 100 rated agency, now would be a good time to show off your wares and build a strong relationship with this key stakeholder.
If you would like the opportunity to start building a relationship with this Brand ahead of their review later in the year, get a free trial of Upstream to gain exclusive news in the industry.