Ones to Watch: 5 Agencies marketers need to know, now

The start to this year is well under way, and we’ve been seeing some particularly exciting marketing and digital agencies popping up on our radar. They’re a heady mix of seasoned talent and innovative minds. If you haven’t heard of them already, they’ll be ones to watch out for in the coming months, so we thought we’d pull together a few that we’re really chuffed about. In our list we’ve got the likes of:

  1. Hyperactive

This new creative brand experience agency believes that big ideas are half the story; it’s what you do with them that count. A start up backed by Fold7, the agency is led by Andrew Casher – former Managing Director for Experiential at Cake. They’re the creators of brand experiences that can’t be ignored, producing unprecedented results through their work in experiential, social, content and partnerships. You might have seen their work with Beats by Dre or Eurostar. A start up with industry-leading results? You can’t get much better than that.

  1. SentiSum

Leveraging Artificial Intelligence (AI) to improve customer experience and conversion, SentiSum began with the aim to help companies understand their customer’s opinion, turning those opinions and experiences into a competitive advantage. Started in (when did they start) by Roy Jugessur, this company has grown exponentially since their beginnings, winning pitches for the likes of Just Eat and Auto Trader. Their ethos is backed by a dedication to leverage their insight in order to help companies leverage Custom Experience (CX). No challenge is too big for these guys, and their proven methods of translating CX data to actionable insights sits at the heart of their proposition – great news for the decision makers of the world.

  1. Margaret

This team of creative expert matchmakers specialise in connecting brands with early adopters, developing unique collaborations that create fans for their clients. Headed up by Co-Founder and Creative Director Olly Dixon (who you might remember from indie British magazine Dazed), Margaret has worked with the likes of Kopparberg, Auchentoshan, Bacardi, Bowmore, Becks and Reyka. Utilising their connections and expertise through a combination of campaigns, content, peer-to-peer connections, social media, PR, experiential events, influencer casting and design, they’ve more than made their mark in London’s scene. So, if you don’t know Margaret, now you know.

  1. Kaizen

Started by Managing Director Pete Campbell, Kaizen was borne out of the realisation that most agencies employ a half-baked approach to SEO & Content Marketing. He’s joined by Ian Fergusson and a team of SEO experts who deliver award winning innovative SEO and Content Marketing campaigns for brands like TotallyMoney.com and River Island. For brands looking for someone that can do it all, it’s a one stop shop at Kaizen – from Technical SEO to Digital PR and Outreach, there’s nothing these guys can’t do (and they’re not afraid to say it). Check out their blog for regular thought leadership pieces, helpful resources and links to their upcoming webinars. We’re excited to see what these guys will do next, and we reckon, now, so are you.

  1. That Lot

Content is their bread and butter, served with a side of humour. Started by Co-Founder and Director David Schnieder (you may know him as well known British comedian/actor/writer) this social creative agency has been on our radars since day one. Awarded Agency of the Year at this year’s Social Buzz Awards and Best Large Agency at the UK Social Media Communications Awards, they’ve worked with the likes of BBC’s The Voice and The Apprentice, providing brilliant content to brands and broadcasters in order to help them grow audiences and cut through on social. Terrible with names? Fear not – all three directors are named David, and this no-nonsense approach to nomenclature mirrors their approach to content. Keep an eye out for these guys, or at the very least, follow their feed for a good laugh.

 

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Business Development Benchmarking Report 2017

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With over 25,000 agencies in the UK, the competition is fierce and the pressure is on business development to deliver. To keep ahead, you always need to be on the lookout for new ways to improve.

For even the most successful Business Developers it’s hard to know if you’ve got it quite right – which is why Upstream surveyed top UK agencies to find out how they go about their prospecting and pitching, to bring you our Biz Dev Benchmarking Report 2017.

Prospecting can be a painful process, so it’s no surprise our survey found that 25% of agencies outsource their prospecting. The Biz Dev Benchmarking Report will lay out what companies are doing, and how big and small agencies go about their prospecting. It might surprise you to find that over half of agencies who outsource their prospecting have a turnover under £5million.

No matter how successful you’ve been generating leads and opportunities, you absolutely have to deliver in the pitch to ensure Business Development success. A study by The Drum found that clients underestimate agency pitch costs by 41% with very few expecting the client to have to pay for this; find out in the Biz Dev Benchmarking Report how agencies are dealing with this…

The report also delves into how some agencies are standing out with innovative prospecting, creative approaches to pitches and strategic investments in the process.

You can download the full report here. Or for a quick summary, take a look at our infographic below…

bd-benchmarking-report-2017-infographic