Web Development Opportunity

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Today Upstream was in conversation with an FMCG brand based in Derbyshire, and spoke with its Marketing Manager.

Upon hearing about new product launches, we asked whether there would be opportunities for digital agencies. The Marketing Manager informed us that the company would like to engage an agency to develop a new website.

The website should be fun, funky and consumer focused, appealing to Mums & Dads and the agency “should have technical brilliance”. Also, it should be a responsive website with the ability to adapt to mobile phones and tablets.

The development would be in WordPress but she said updates would be carried out by the company as far as possible.

She specified that if possible the agency should be within a reasonable proximity to its office…..within a 100 mile radius….but remarked that it was not set in stone….just a preference.

Agencies interested in the opportunity are asked to contact her by e-mail. To access contact details, you can get a free trial of Upstream and see more opportunities like these. Alternatively, you can e-mail guy@upstream.com.

News Round Up

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With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:

Addicted to Snapchat yet? From geo filters to quirky lenses that spice up your selfie, the app is popular among millennials. This Valentine’s Day, Pepsi Max will be one of the first UK brands to partner with Snapchat to allow users to turn their selfies into ‘Chelfies‘ – ‘cherry-flavoured’ selfies- through an animated filter.

If Snapchat is not your thing, Skype and Sir Paul McCartney collaborated to offer you innovative ‘Mojis‘ emoticons to better express your love online. The singer lent his musical genius to a set of ten Mojis from a Sumo wrestler playing Cupid to a romantic gifts-giving octopus.

While some dating websites match potential dates with complex algorithms, Tesco this year is matching singles based on their shopping basket. The online 2-minute ad acts as a social experiment that wants to find out whether shopping baskets are a factor in matchmaking. Although the initiative is original, it had mixed reviews on twitter.

And if you ran out of ideas for your date,  Addison Lee suggests an innovative last minute Valentine’s date with a range of ‘CupidCabs‘. Embark on a Mercedes car for a 90-minute tour of London’s most romantic spots as you sip Moet and snack on premium chocolate. Even if you forget the roses and Valentine’s Card, Addison Lee has got you covered. All of this for £40, not bad for a last minute date!

Have a nice week-end!

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Online Retailer Seeks Email Marketing Agency

An online retailer of premium clothing brands is currently building a robust marketing strategy, a key part of which will be an intelligent email marketing drive. When Upstream discussed their plans with The Head of Digital, they flagged that while the marketing strategy is still being planned, the company would like to hear from agencies with strong experience in this area. This represents a great opportunity for agencies to introduce themselves ahead of the retailer finalising their strategy.

If you would like the opportunity to start building a relationship with this retailer ahead of their appointment decisions , get a free trial of Upstream to gain exclusive news in the industry.

Branding Overhaul in Progress for Telecommunications Company

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The team at Upstream has just contacted the Head of Brand of a well-known telecommunications company to catch up on their need for a digital agency. We have been informed that the company is currently in the lengthy process of defining its brand and preparing for a brand overhaul which will hopefully be complete within three months. The company is also thinking of developing a PR and Communications Strategy, to support and solidify this re-brand in the minds of consumers.

With an expected 1bn customers in the coming years, this represents a great opportunity for PR or Digital agencies willing to get in touch.

If you would like the opportunity to start building a relationship with this brand ahead of their appointment decisions, get a free trial of Upstream to gain exclusive news in the industry.