Ones to Watch: 5 Agencies marketers need to know, now

The start to this year is well under way, and we’ve been seeing some particularly exciting marketing and digital agencies popping up on our radar. They’re a heady mix of seasoned talent and innovative minds. If you haven’t heard of them already, they’ll be ones to watch out for in the coming months, so we thought we’d pull together a few that we’re really chuffed about. In our list we’ve got the likes of:

  1. Hyperactive

This new creative brand experience agency believes that big ideas are half the story; it’s what you do with them that count. A start up backed by Fold7, the agency is led by Andrew Casher – former Managing Director for Experiential at Cake. They’re the creators of brand experiences that can’t be ignored, producing unprecedented results through their work in experiential, social, content and partnerships. You might have seen their work with Beats by Dre or Eurostar. A start up with industry-leading results? You can’t get much better than that.

  1. SentiSum

Leveraging Artificial Intelligence (AI) to improve customer experience and conversion, SentiSum began with the aim to help companies understand their customer’s opinion, turning those opinions and experiences into a competitive advantage. Started in (when did they start) by Roy Jugessur, this company has grown exponentially since their beginnings, winning pitches for the likes of Just Eat and Auto Trader. Their ethos is backed by a dedication to leverage their insight in order to help companies leverage Custom Experience (CX). No challenge is too big for these guys, and their proven methods of translating CX data to actionable insights sits at the heart of their proposition – great news for the decision makers of the world.

  1. Margaret

This team of creative expert matchmakers specialise in connecting brands with early adopters, developing unique collaborations that create fans for their clients. Headed up by Co-Founder and Creative Director Olly Dixon (who you might remember from indie British magazine Dazed), Margaret has worked with the likes of Kopparberg, Auchentoshan, Bacardi, Bowmore, Becks and Reyka. Utilising their connections and expertise through a combination of campaigns, content, peer-to-peer connections, social media, PR, experiential events, influencer casting and design, they’ve more than made their mark in London’s scene. So, if you don’t know Margaret, now you know.

  1. Kaizen

Started by Managing Director Pete Campbell, Kaizen was borne out of the realisation that most agencies employ a half-baked approach to SEO & Content Marketing. He’s joined by Ian Fergusson and a team of SEO experts who deliver award winning innovative SEO and Content Marketing campaigns for brands like TotallyMoney.com and River Island. For brands looking for someone that can do it all, it’s a one stop shop at Kaizen – from Technical SEO to Digital PR and Outreach, there’s nothing these guys can’t do (and they’re not afraid to say it). Check out their blog for regular thought leadership pieces, helpful resources and links to their upcoming webinars. We’re excited to see what these guys will do next, and we reckon, now, so are you.

  1. That Lot

Content is their bread and butter, served with a side of humour. Started by Co-Founder and Director David Schnieder (you may know him as well known British comedian/actor/writer) this social creative agency has been on our radars since day one. Awarded Agency of the Year at this year’s Social Buzz Awards and Best Large Agency at the UK Social Media Communications Awards, they’ve worked with the likes of BBC’s The Voice and The Apprentice, providing brilliant content to brands and broadcasters in order to help them grow audiences and cut through on social. Terrible with names? Fear not – all three directors are named David, and this no-nonsense approach to nomenclature mirrors their approach to content. Keep an eye out for these guys, or at the very least, follow their feed for a good laugh.

 

Advertisements

Business Development Benchmarking Report 2017

bd-benchmarking-report-2017

With over 25,000 agencies in the UK, the competition is fierce and the pressure is on business development to deliver. To keep ahead, you always need to be on the lookout for new ways to improve.

For even the most successful Business Developers it’s hard to know if you’ve got it quite right – which is why Upstream surveyed top UK agencies to find out how they go about their prospecting and pitching, to bring you our Biz Dev Benchmarking Report 2017.

Prospecting can be a painful process, so it’s no surprise our survey found that 25% of agencies outsource their prospecting. The Biz Dev Benchmarking Report will lay out what companies are doing, and how big and small agencies go about their prospecting. It might surprise you to find that over half of agencies who outsource their prospecting have a turnover under £5million.

No matter how successful you’ve been generating leads and opportunities, you absolutely have to deliver in the pitch to ensure Business Development success. A study by The Drum found that clients underestimate agency pitch costs by 41% with very few expecting the client to have to pay for this; find out in the Biz Dev Benchmarking Report how agencies are dealing with this…

The report also delves into how some agencies are standing out with innovative prospecting, creative approaches to pitches and strategic investments in the process.

You can download the full report here. Or for a quick summary, take a look at our infographic below…

bd-benchmarking-report-2017-infographic

10 things I wish I’d known when I started out in Biz Dev

Business Development is a challenging job: it’s varied and there’s an art to the drawn out nature of creating opportunities for growth and developing meaningful business relationships. But being a business development professional has become a coveted job title.

Screen Shot 2016-08-05 at 08.27.06

Collectively, the Upfront and Upstream business development teams have more than 50 years of experience and there’s a lot we’ve learnt along the way: technical tools and hacks, digital and communication disciplines, industry understanding, and sales and marketing tactics. We want to share these lessons with you.

We’ve reached out to some leading figures in the industry to ask if they could share some nuggets of advice. The result: 10 things I wish I’d known when I started out in Biz Dev.

Click here to download this guide, to find out:

  • Why ‘eating the frog’ could be key to winning new business
  • Learn how to adapt your approach according to personality types
  • Discover the best tools, books and tricks to give you the edge in biz dev

What makes a good donor experience?

In recent times the landscape has shifted for Charities. Advancements in technology, tightening of cold recruitment methods, increased competition and evolving donor habits, all place more emphasis on the Charities creating a positive donor experience across all touch points.

DX
Customer experience digital agency Shout has undertaken a mystery donation campaign to the UK’s top charities to better understand the digital donor experience.
DX
This interesting infographic shows Shout’s findings from the first 30 days of being a donor.
DX

Screen Shot 2016-03-23 at 15.34.52

Agency Review for Food Retailer

pexels-photo-26799-large

Are you a Digital agency in need for a big account?

We recently contacted a leading the foods retailer, and spoke to their Online & Digital Marketing Manager.

We asked when the retailer holds reviews for its Digital agencies. We were informed that the next review will be held roughly in 11-12 months time and that all agencies will come under review.

The Online Digital Marketing Manager oversees the process and said he could be contacted from January 2017. We also took the opportunity to ask about PR agencies but the person responsible for that was unavailable at that moment. However, we will find out more information at a later date.

Currently Design is carried out in-house whilst creative advertising and media buying are already outsourced from agencies.

If you don’t want to miss out on exclusive opportunities like these, sign up to Upstream or contact guy@stayupstream.com to access contact details and be ahead of the game!

 

Possible Digital Opportunities at Recruitment specialists

light-man-hand-pen.jpg

Always on hunt for more opportunities, Upstream spoke to the Head of Digital of a leading recruitment agency, after it was reported that it had achieved a 15.6% hike in pre-tax profit.

We learned that the company doesn’t currently have a review procedure in place for agency support, however they review and monitor the progress of their existing agencies on a regular basis.

We also took the opportunity to ask if they would be amenable to hearing from Digital/Marketing agencies. Although they already have Digital agencies on board, they would be willing to hear from agencies who think they can better what is on offer at the moment.

Content was mentioned, but they didn’t specify any particular discipline.

Have you got what it takes? Direct contact details are available on Upstream, so feel free to contact guy@stayupstream.com or get a free trial to not let go of this opportunity!

 

Website Design Agency To Be Appointed

startup-photos

Upstream has recently got in touch with the Head of Procurement of a national bank to discuss the procedures the bank employs for Digital, Marketing & PR agency appointments.

We were informed that the bank will issue a tender on the European Journal for a website design agency in the next few weeks. It is not certain whether it is on a project basis or 1-year contract, however agencies considering tendering should be aware of CPV search codes as these are most helpful to locate the tender.

Don’t miss out on opportunities like these and get a free trial of Upstream for exclusive news in the industry.

 

 

#Exclusive: Major Consumer Finance Brand Open to Agency Introductions

Our Exclusives team had a conversation with the Head of Brand Sponsorships & Digital Marketing at a major consumer finance brand. We discussed procurement procedures for marketing, PR and Digital agencies, when their next agency review will be and how they engage agencies.

The contact explained that ahead of the planned review later this year, they would be open to accepting introductions from RAR top 100 agencies only. Typically agencies are retained by this client for 24 -36 months.

It goes without saying that if you are a RAR top 100 rated agency, now would be a good time to show off your wares  and build a strong relationship with this key stakeholder.

If you would like the opportunity to start building a relationship with this Brand ahead of their review later in the year, get a free trial of Upstream to gain exclusive news in the industry.

business-18107_1920.jpg

#Exclusive: Video agencies wanted

videographer-698667_1920

Upstream has recently contacted a leading consumer company who informed us that as part of their social media strategy, they were looking to integrate video content.

They are therefore looking to review video agencies for what can be an exciting collaboration. Some experience in healthcare or engaging with mothers-to-be would be advantageous.

If you are interested in this exclusive opportunity, contact the team at Upstream to put your details forward for consideration.

 

#EXCLUSIVE: Search Opportunity

Upstream has spoken to the Head of eCommerce at a well known retailer. In an exclusive interview they have revealed they are at early stages of reviewing their search requirements. They are currently looking at SEO, but may also look at PPC too.

Conversations are at early stage but they are looking to speak to specialist search agencies.

Get in touch to find out more.

Stay Upstream

Retail