What makes a good donor experience?

In recent times the landscape has shifted for Charities. Advancements in technology, tightening of cold recruitment methods, increased competition and evolving donor habits, all place more emphasis on the Charities creating a positive donor experience across all touch points.

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Customer experience digital agency Shout has undertaken a mystery donation campaign to the UK’s top charities to better understand the digital donor experience.
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This interesting¬†infographic shows Shout’s findings from the first 30 days of being a donor.
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